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Finding The Sweet Spot Of Cause-Related Marketing: Consumer Response To Campaign Tactics

Year: 2016

Type: article

Author: Katharine Howie

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2985320138

FWCI:

Cites: 57

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Related to: 10