Work

Stakeholders’ views of travelers’ choice of Airbnb

Year: 2019
Type: article
Abstract: This study investigated the views of travelers’ choices of informal accommodations, Airbnb in Hong Kong from the perspectives of three stakeholders. A qualitative approach was applied, both interviews and focus group discussions were conducted. A total of 69 participants shared their views on why users choose Airbnb over traditional hotels. The findings highlighted that hoteliers and Airbnb users presented different rankings on the determinants of accommodation choice. The implications of the destination image and the population density were discussed. The findings of this study can serve as a reference for any city/country where has a similar cultural background and population density.
Language: English
Subfield: Marketing
Open Access status: green
OpenAlex ID: W2986142245
FWCI: 1.641
Cites: 36
Cited by: 7
Related to: 10