Work

Predicting customer value per product: From RFM to RFM/P

Year: 2019

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2019.05.001

Authors: Rodrigo Heldt, Cleo Schmitt Silveira, Fernando Bins Luce

Institution: Universidade Federal do Rio Grande do Sul

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Award: G981336119

OpenAlex ID: W2987205502

FWCI: 10.5

Cites: 22

Cited by: 92

Related to: 10