Work

The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities

Year: 2019

Type: article

Study design: Observational Study

Source: Telematics and Informatics

DOI: 10.1016/j.tele.2019.101321

Authors: Harsandaldeep Kaur, Mandakini Paruthi, JamidUl Islam, Linda D. Hollebeek

Institutions: Guru Nanak Dev University, Chaitanya Bharathi Institute of Technology, Prince Sultan University, Tallinn University of Technology, MBS School of Business

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Prince Sultan University

OpenAlex ID: W2989617342

FWCI: 65.96

Cites: 110

Cited by: 306

Related to: 10