Work

Cracking the Snapcode: Understanding the Organizational and Technological Influences of Strategic Social Media Adoption

Year: 2019

Type: article

Source: International Journal of Strategic Communication

DOI: 10.1080/1553118x.2019.1686640

Authors: Christopher Wilson, Pamela Brubaker, Brooke Smith

Institution: Brigham Young University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2990109771

FWCI: 1.511

Cites: 55

Cited by: 8

Related to: 10