Work

International Marketing Strategy

Year: 2019

Type: book

Source: International series in advanced management studies

DOI: 10.1007/978-3-030-33588-5

Authors: Giovanna Pegan, Donata Vianelli, Patrizia de Luca

Institution: University of Trieste

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: University of Northern Colorado, Università di Macerata, Università degli Studi di Brescia, Universitetet i Agder

OpenAlex ID: W2990180786

FWCI: 1.678

Cites:

Cited by: 13

Related to: 10