Experiential branded app engagement and brand loyalty: An empirical study in the context of a festival
Year: 2020
Type: article
Study design: Observational Study
Source: Journal of Psychology in Africa
Authors: Xi Li, Xinwei Su, YingChuan Wang
Institutions: City University of Macau, Liming Vocational University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2990243202