Work

Leveraging Deep-learning and Field Experiment Response Heterogeneity to Enhance Customer Targeting Effectiveness

Year: 2019

Type: article

Source: Journal of the Association for Information Systems

Authors: Kunpeng Zhang, Xueming Luo

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2990277662

FWCI: 0.529

Cites:

Cited by: 4

Related to: 10