Work

The impact of the implicit theories of social optimism and social pessimism on macro attitudes towards consumption

Year: 2019

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.21304

Authors: James A. Muncy, Rajesh Iyer

Institution: Bradley University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2990467416

FWCI: 1.313

Cites: 61

Cited by: 13

Related to: 10