Work

The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention

Year: 2019

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2019.101975

Authors: Clair McClure, Yoo-Kyoung Seock

Institution: University of Georgia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2990553443

FWCI: 53.87

Cites: 57

Cited by: 288

Related to: 10