Work

Positioning Airbnb and Fairbnb in the sharing-exchange continuum

Year: 2019

Type: article

Abstract: Many organizations are positioning themselves as part of the sharing economy due to positive connotations associated with the sharing concept. Recognizing that many of these organizations represent the sharing economy to varying degrees, this study selected two organizations – Airbnb and Fairbnb, to analyze the extent to which they serve as examples of the sharing economy. A content analysis was undertaken to identify the position of each organization on a continuum, ranging from pure sharing to pure exchange characteristics. The analysis reveals that overall Fairbnb may be a stronger example of the sharing economy than Airbnb.

Source: Current Issues in Tourism

DOI: 10.1080/13683500.2019.1697650

Authors: Marina A. Petruzzi, Valerie Sheppard, Catarina Marques

Institutions: Iscte – Instituto Universitário de Lisboa, Universidade Europeia, Unidade de Investigação em Desenvolvimento Empresarial

Language: English

Topic: Sharing Economy and Platforms

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2990627036

FWCI: 3.937

Cites: 10

Cited by: 12

Related to: 10