Work

The impact of brand experience on the memory formation

Year: 2019

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-02-2019-0109

Authors: Tiffany S. Legendre, Elizabeth A. Cartier, Rodney B. Warnick

Institutions: University of Houston, Fort Lewis College, University of Massachusetts Dartmouth

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2990640822

FWCI: 3.281

Cites: 49

Cited by: 27

Related to: 10