Work

Factors determining celebrity endorsement and impact on brand loyalty: a Sri Lanka based study on cosmetic advertising

Year: 2018

Type: article

Authors: P. V. M. V. D. Udovita, Mohamed Ismail Mujahid Hilal

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2990674695

FWCI:

Cites: 26

Cited by: 7

Related to: 10