Work

Blurring B2C and B2B boundaries: corporate brand value co-creation in B2B2C markets

Year: 2019

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2019.1694566

Authors: Michela Mingione, Luna Leoni

Institution: University of Rome Tor Vergata

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2990679334

FWCI: 15.42

Cites: 154

Cited by: 83

Related to: 10