Work

Value instantiation: how to overcome the value conflict in promoting luxury brands with CSR initiatives

Year: 2019

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-019-09498-4

Authors: Ji Kyung Park, Carlos J. Torelli, Alokparna Basu Monga, Deborah Roedder John

Institutions: University of Delaware, University of Illinois Urbana-Champaign, Rutgers, The State University of New Jersey, University of Minnesota

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2990802966

FWCI: 2.62

Cites: 21

Cited by: 22

Related to: 10