Work

Value Co-Creation in Business-to-Business and Business-to-Consumer Service Relationships

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Relationship Marketing

DOI: 10.1080/15332667.2019.1688597

Author: Yoshiaki Watanabe

Institution: Bunkyo Gakuin University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2990923062

FWCI: 1.059

Cites: 68

Cited by: 10

Related to: 10