Work

When others show off my brand: self-brand association and conspicuous consumption

Year: 2019

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2019-0225

Authors: Jie Li, Shuojia Guo, Jonathan Z. Zhang, Liben Sun

Institutions: Shanghai Jiao Tong University, College of Staten Island, City University of New York, Colorado State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2991004749

FWCI: 3.281

Cites: 45

Cited by: 26

Related to: 10