Work

Conspicuous anticonsumption: When green demarketing brands restore symbolic benefits to anticonsumers

Year: 2019

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.21299

Authors: Tejvir S. Sekhon, Catherine A. Armstrong Soule

Institution: Western Washington University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2991015387

FWCI: 6.231

Cites: 76

Cited by: 72

Related to: 10