Impacts of consumers’ beliefs, desires and emotions on their impulse buying behavior: application of an integrated model of belief-desire theory of emotion
Year: 2019
Type: article
Study design: Observational Study
Authors: Sungpo Yi, Tun Jai
Institutions: Tennessee Technological University, Texas Tech University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2991402952