Work

Effects of Brand Perception, Information and Previous Usage on Purchase Intention: A Case of Diageo

Year: 2019

Type: dissertation

Author: Bryan Karimi Kibera

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2991423304

Cites: 34

Cited by:

Related to: 10