Work

“The Nature of the Firm”—and the Eternal Life of the Brand

Year: 2019

Type: article

Source: Enterprise & Society

DOI: 10.1017/eso.2019.63

Author: TERESA DA SILVA LOPES

Institution: University of York

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Economic and Social Research Council

Award: G1780952680

OpenAlex ID: W2991455225

FWCI: 0.981

Cites: 123

Cited by: 6

Related to: 10