Work

Description and Prescription

Year: 1997

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1997.12520095

Author: Andrew Ehrenberg

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2991735280

FWCI: 3.132

Cites: 16

Cited by: 33

Related to: 10