Work

The Rossiter-Percy Grid and Emotional Response to Advertising: An Initial Evaluation

Year: 1993

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1993.12466920

Authors: Arthur J. Kover, Joseph Abruzzo

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2991853839

FWCI: 1.368

Cites: 12

Cited by: 24

Related to: 10