Work

The Financial Implications of Advertising as an Investment

Year: 1996

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1996.12466504

Authors: John B. White, Morgan P. Miles

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2991855013

FWCI: 9.072

Cites: 24

Cited by: 42

Related to: 10