A Critical Analysis of Greenwashing Claims
Year: 2011
Type: article
Abstract: The number of companies issuing green claims over the last several years has increased dramatically as consumers and companies are paying more attention to their environmental footprint. Repeatedly, corporations are accused of greenwashing on websites that house such forums. The purpose of this paper is to begin to evaluate the fairness of the critical public’s greenwashing accusations through a study of environmental criticisms against a company. This paper presents the first comprehensive framework for evaluating whether organizations are engaging in greenwashing, which can be useful to both scholars and professional communicators. Recommendations for studies about greenwashing are also presented.
Author: Tiffany Derville Gallicano
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2991975113