Work

Service Guarantees: A Review and Explanation of Their Continued Rarity

Year: 2010

Type: review

Source: Academy of Marketing Studies journal

Author: Michael A. McCollough

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2992099131

FWCI: 0.776

Cites: 37

Cited by: 10

Related to: 10