Work

Effects of perceived brand authenticity in health functional food consumers

Year: 2019

Type: article

Study design: Observational Study

Source: British Food Journal

DOI: 10.1108/bfj-07-2019-0515

Authors: Jisun Lee, Lana Chung

Institutions: Kookmin University, Kyung Hee University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2992300276

FWCI: 2.625

Cites: 51

Cited by: 30

Related to: 10