Work

Branding luxury hotels: Evidence from the analysis of consumers’ “big” visual data on TripAdvisor

Year: 2019

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2019.10.053

Authors: Simona Giglio, Eleonora Pantano, Eleonora Bilotta, T.C. Melewar

Institutions: University of Calabria, University of Bristol, Middlesex University London

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2992456708

FWCI: 24.67

Cites: 76

Cited by: 110

Related to: 10