Work

Investigating the Impact of Executional Style on Television Commercial Effectiveness

Year: 1994

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1994.12466978

Authors: Henry A. Laskey, Richard J. Fox, Melvin R. Crask

Institution: Western Michigan University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2992496974

FWCI: 2.842

Cites: 16

Cited by: 51

Related to: 10