Work

China’s Advertising and the Export Marketing Learning Curve: The First Decade

Year: 1993

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1993.12466923

Authors: Nan Zhou, Russell W. Belk

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2992909128

FWCI: 1.43

Cites: 47

Cited by: 16

Related to: 10