Work

Why Consumers Rebel Against Slogans

Year: 2011

Type: article

Source: Rare & Special e-Zone (The Hong Kong University of Science and Technology)

Authors: Juliano Laran, Amy N. Dalton, Eduardo B. Andrade

Institutions: Hong Kong University of Science and Technology, University of California, Berkeley

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2993047723

FWCI: 2.783

Cites:

Cited by: 8

Related to: 10