Work

Esports extension of a football brand: stakeholder co-creation in action?

Year: 2019

Type: article

Source: European Sport Management Quarterly

DOI: 10.1080/16184742.2019.1689281

Authors: Marjorie Bertschy, Hans Mühlbacher, Michel Desbordes

Institutions: International University of Monaco, Université Paris-Sud

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2993072450

FWCI: 10.83

Cites: 75

Cited by: 64

Related to: 10