Work

Tribal marketing: The tribalisation of society and its impact on the conduct of marketing

Year: 2002

Type: preprint

Source: RePEc: Research Papers in Economics

Authors: Bernard Cova, Véronique Cova

Institution: Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2993748007

Cites:

Cited by: 105

Related to: 10