Work

Bringing the individual into the co-creation of value

Year: 2019

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-02-2019-0056

Authors: Kumar Rakesh Ranjan, Stuart Read

Institutions: The University of Queensland, Willamette University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2993774207

FWCI: 9.187

Cites: 150

Cited by: 54

Related to: 10