Work

Effects of mergers and acquisitions on brand loyalty in luxury Brands: The moderating roles of luxury tier difference and social media

Year: 2019

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2019.11.030

Authors: Yerim Chung, Alex Jiyoung Kim

Institutions: Yonsei University, Sungkyunkwan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Yonsei University

OpenAlex ID: W2993893973

FWCI: 10.17

Cites: 61

Cited by: 59

Related to: 10