Work

The origin of the country-of-origin image: the role of law

Year: 2019

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-08-2018-1968

Authors: Chih-Pin Lin, Chi-Jui Huang, Hsin-Mei Lin, Cheng-Min Chuang

Institutions: Aletheia University, National Taipei University, National Chi Nan University, National Taiwan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W2994724437

FWCI: 1.312

Cites: 122

Cited by: 9

Related to: 10