Work

Consumers Attitude Towards Controversial Television Commercials and Its Impact on Purchase Intentions

Year: 2019

Type: article

Study design: Observational Study

Source: Management and Labour Studies

DOI: 10.1177/0258042x19890242

Authors: Parvinder Pal Singh, Harpreet Singh Chahal

Institution: Guru Nanak Dev University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2994746633

FWCI: 0.984

Cites: 52

Cited by: 16

Related to: 10