Does customer participation hurt new product development performance? Customer role, product newness, and conflict
Year: 2019
Type: article
Source: Journal of Business Research
Authors: Liwen Wang, Jason Lu Jin, Kevin Zheng Zhou, Caroline Bingxin Li, Eden Yin
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
Awards: G2875206470, G3035514875, G4436453273
OpenAlex ID: W2994789638
