Regulatory focus and consumption of counterfeit luxury goods: Roles of functional theories of attitudes and perceived similarity
Year: 2019
Type: article
Source: Journal of Business Research
Authors: Li Wang, Manhui Jin, Zhiyong Yang
Institutions: Tongji University, University of North Carolina at Greensboro
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2994818656
