Work

Influencer Marketing for Tourism Destinations: Lessons from a Mature Destination

Year: 2019

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-030-36737-4_6

Authors: Francisco Femenia-Serra, Ulrike Gretzel

Institutions: University of Alicante, University of Southern California

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2994869755

FWCI: 82.93

Cites: 39

Cited by: 118

Related to: 10