Work

Redefining Rational and Emotional Advertising Appeals as Available Processing Resources: Toward an Information Processing Perspective

Year: 2019

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2019.1699631

Authors: Zijian Gong, R. Glenn Cummins

Institution: Texas Tech University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2994877467

FWCI: 4.265

Cites: 49

Cited by: 42

Related to: 10