Work

The mediating impact of customer satisfaction in relation of brand equity and brand loyalty

Year: 2019

Type: article

Study design: Observational Study

Source: South Asian Journal of Business Studies

DOI: 10.1108/sajbs-03-2019-0046

Authors: Sonia Kataria, Vinod Saini

Institution: Amity University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2994940894

FWCI: 9.184

Cites: 133

Cited by: 94

Related to: 10