Work

A framework for Facebook advertising effectiveness: A behavioral perspective

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2019.11.041

Authors: Melanie Wiese, Carla Martínez-Climent, Dolores Botella-Carrubi

Institutions: University of Pretoria, ESIC University, ESIC Business & Marketing School, Universitat Politècnica de València

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

Funder: National Research Foundation

Award: G286441099

OpenAlex ID: W2994964112

FWCI: 27.19

Cites: 91

Cited by: 113

Related to: 10