Work

An exploratory investigation of shopper behaviour in an immersive virtual reality store

Year: 2019

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.1803

Authors: Alexander Schnack, Malcolm J. Wright, Judith L. Holdershaw

Institution: Massey University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2995162780

FWCI: 8.198

Cites: 83

Cited by: 85

Related to: 10