Work

Essentials of marketing, 2nd ed.

Year: 2005

Type: article

Authors: Jane Summers, Michael Gardiner, Charles W. Lamb, Joseph F. Hair, Carl McDaniel

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2995286295

FWCI: 2.55

Cites:

Cited by: 22

Related to: 10