Work

The interplay of social responsibility consciousness and evaluation mode in consumers’ response toward cause-related marketing-enhanced product

Year: 2019

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-06-2019-0413

Authors: Eun Young Park, Jung Min Jang

Institutions: Korea University, KIMEP University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2995331106

FWCI: 0.529

Cites: 70

Cited by: 10

Related to: 10