Work

Antecedents and Consequents of Brand Love in the Smartphone Market: An Extended Study of the Impact of Switching Cost

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2019.1699630

Authors: Juliana Christino, Thais Silva, Luiz Rodrigo Moura, Luiz Henrique Fonseca

Institutions: Universidade Federal de Minas Gerais, Centro Universitário Una

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2995359679

FWCI: 2.625

Cites: 51

Cited by: 30

Related to: 10