Work

Brand Attitude Formation According to Consumers’ Cognition of CSR Fit and CSR Motivation

Year: 2012

Type: article

Source: Journal of Fashion Design

Author: Mi Young Choi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2995401072

FWCI: 2.852

Cites:

Cited by: 12

Related to: 10