Work

Handbook of Research on Identity Theory in Marketing

Year: 2019

Type: book

Source: Edward Elgar Publishing eBooks

DOI: 10.4337/9781788117739

Authors: Lelchuk, Colette, Gordon, Marianne, Ringberg, Torsten, Luna, David

Institution: Copenhagen Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2995625189

FWCI: 7.51

Cites:

Cited by: 36

Related to: 10