Brand engagement in self‐concept and consumer engagement in social media: The role of the source
Year: 2019
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.21312
Authors: Christina Giakoumaki, Areti Krepapa
Institution: The American College of Greece
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2995670406